Marketing Tools

Learn More About Aria

Cost-effective customer acquisition and long-term retention are vital for companies that rely on recurring revenue. Aria addresses these needs with account registration and self-service modules that integrate with your brand and online presence. Flexible pricing functionality, support for promotions and discounts, and channel management tools enable you to quickly go to market with new products and services while targeting diverse markets.

Customer Acquisition

Establish trust with your customers straight away by providing them with a secure, branded environment to select services/plans, register for service, and supply account and payment information. Aria features a web-based registration process that integrates with an existing web site/portal or operates on a stand-alone basis. Clients also have the option of hosting their own registration and integrating with Aria via the Symphony API.

  • Drive customers to your website and close sales by offering simple web-based registration and account activation tools.
  • Integrate your brand using Aria's customizable template engine and provide customers with a consistent branding message.
  • Automate product/ service activation and notifications to customers (i.e. welcome letter, FAQ's) following successful registration.
  • Add custom fields to registration pages to track resellers or marketing campaign metrics.

Pricing and Packaging

  • Roll-out new service and rate plans with ease to meet changing business needs.
  • Configure unique billing plans and promotional offers that include setup fees, recurring fees, or renewal fees.
  • Establish contract lengths, grace periods, and automatic renewals according to your business rules and logic.

Promotions and Discounts

  • Respond to market conditions and competition by offering customers simple discounts or complex promotions.
  • Generate a menu of service plans according to a specific promotion or reseller code entered at registration.
  • Utilize promotion codes to track marketing campaign effectiveness and reseller discounts.

Channel Management

  • Capture customer information to enable "revenue sharing" with distribution partners.
  • Analyze registration metrics to determine channel effectiveness.
  • Provide specific packaging and pricing based upon distribution partner.
  • Manage reseller and partner accounts via Aria's Customer Management Tools.
  • Supply resellers and partners with access to a secure registration module that integrates seamlessly with their website and transmits customer data to your Aria account.