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Aria Systems, Work [at] Play Launch Velocity, Sign Music Mogul

Online Music World Enhances Community Experience with New Virtual Goods Management Application

May 12, 2009 - LOGIN Conference, Seattle, WA - Aria Systems, the leading provider of on-demand billing and customer lifecycle management solutions, has teamed with Work [at] Play, experts in developing monetization solutions for social media sites, to create Velocity, a fully extensible and scalable virtual goods management and payment solution for online games, communities or any virtual world environment. Powered by Aria’s A+ Billing Platform and developed using Aria’s powerful API suite to tie together the two systems, the jointly created solution has been selected by Music Mogul Inc., the virtual music world provider, to enable virtual goods transactions within its online music community.

Velocity is the first and only virtual goods management platform that offers virtual world game and inventory management, e-wallet for virtual points or currencies as well as real-world payment processing. These features are combined with robust management and reporting tools in an end-to-end, Level 1 PCI Compliant environment. Additionally, Velocity allows companies to mix-and-match one time virtual items sales with complex subscription-based offerings.

“Billing is an interaction in any environment, virtual or physical,” said Ed Sullivan, CEO and founder of Aria Systems. “It must be flexible, scalable, secure and enhance the customer experience, or businesses risk alienating their customers.”

Seeking to create a rich economy for its virtual world, Music Mogul will use Velocity to offer its members a wide range of interactive transactional activities that extends beyond item trading. Services enabled by Velocity include gifting between community members, purchasing of musician merchandize and/or songs and other virtual transactions. Music Mogul chose Velocity because of its deep range of tools to measure, report upon and understand unique user behaviors and intrinsic needs. Aria Systems and Work [at] Play have proven track records regarding on-demand billing and customer management and social media creation and monetization.

“The online music community should be no less restricted in creativity and self-expression as the physical world,” said Nicholas Longano, CEO of Music Mogul. “We want our virtual world to foster collaboration between musicians and music lovers by increasing the options of interaction. With Velocity, we know that we chose a solution that addresses the next generation of social interaction, and will allow us to create an outstanding user experience.”

About Aria Systems

Aria is the market leader in subscription and recurring billing solutions. Since 2003, Aria has managed over one million accounts in more than 195 countries. Aria’s Billing Platform is the billing industry’s most reliable, flexible and scalable on demand tool for accelerating revenue capture while significantly reducing operating costs. Additionally, having achieved end-to-end Level 1 PCI Compliance and SAS70 Certification, Aria Systems leads the market in security and compliance. Backed by Hummer Winblad Venture Partners, Venrock Associates and Dave Labuda, Founder and former CEO of Portal Software, Aria’s team of SaaS and billing experts are part of a company that billed over 2.5 million customers for $1 billion a year in transactions. Aria Systems is headquartered in Media, PA (metropolitan Philadelphia) and has offices in the San Francisco Bay Area (San Mateo, CA). Aria Systems has been ranked as the 5th fastest growing, privately held company in the Philadelphia region by the Philadelphia 100. For more information about Aria Systems, visit http://www.AriaSystems.com or call 1-877-755-2370.

About Work [at] Play

Since 1999, Work [at] Play has been developing and innovating social media technologies with companies like BMW Films, MTV, Warner Brothers, NBC, Disney, and Fox Interactive.

Work [at] Play is big into people interacting, getting creative and sharing stories with each other. But, what really turns their crank are social media experiences that drive transactional revenues, which are NEW revenues, for brands and properties.

Work [at] Play is at the crazy collision course of communities, technology, entertainment, and monetization. For more information visit Work [at] Play.

Media Contacts

Joy Larkin
Marketing Director
jlarkin@ariasystems.com
484-234-8000 x226
http://www.AriaSystems.com
http://twitter.com/betterbilling