Aria Systems Wins CRM magazine’s 2008 “Rising Star” CRM Market Award

Philadelphia, Pa., August 21, 2008 — Aria Systems Inc., the industry standard and leading provider of on-demand billing and customer lifecycle management solutions, has been selected by CRM magazine as a winner of its 2008 “Rising Star” CRM Market Award on the heels of a string of record-setting first half-of-the-year product introduction and client acquisition and implementation successes.

Aria Systems is one of an exclusive handful of 2008 “Rising Star” award winners which includes Apple, a burgeoning player in the CRM industry; Marketo, a software firm bridging sales and marketing; platform developer nGenera; Ribbit, a provider of voice services; social-networking developer Trampoline Systems; and the microblogging site, Twitter.

Announced in conjunction with the magazine’s destinationCRM 2008 conference, CRM magazine and the seventh annual CRM Market Awards honors the vendors, consultants, and end-user companies focused on creating and cultivating rewarding customer experiences and relationships through the “sophisticated integration of people, processes, and technologies.”

“I am proud of earning CRM magazine’s ‘Rising Star’ award as it reflects the hard work and accomplishments of Aria System’s employees on behalf of our customers,” said Edward Sullivan, president & CEO, Aria Systems. “While we’ve pioneered, defined, and lead the subscription billing space for the past five years, winning this award in 2008 is a true testimonial to our continuous innovation and growth.” Sullivan added, “Accomplishing sustained, actually accelerating, success within the fast-evolving Software-as-a-Service (SaaS) space reflects a high degree of insight, experience, and discipline, laced with a true concern for the interests of our clients - as well as the ability to adapt to change with ease, which we have done many times over the years.”

Looking to the future, Sullivan noted, “Going forward, over the next year, we will continue to redefine the on-demand billing and customer lifecycle management market as we introduce waves of new products and services aimed at improving the effectiveness of our clients’ businesses.”

In its press release announcing the winners, David Myron, editorial director of CRM magazine said, “CRM magazine is pleased to present the 2008 CRM Market Awards to those companies and individuals who are raising the bar in their customer relationship initiatives. These efforts are helping companies streamline business processes, maximize profitability, and provide more value to customers.” Myron added, “Congratulations to this year’s award recipients. May they continue to raise the standard of CRM excellence.”

Founded by Sullivan in 2003, Aria Systems provides enterprise-quality billing and customer lifecycle management services for a mix of clients ranging from large multinational companies converting to a subscription-based business model to fast-growing SaaS and gaming companies.

About Aria Systems

Aria Systems is the leading provider of subscription billing solutions and offers the only "monetization platform" encompassing the full spectrum of Billing and Customer Lifecycle Management services. The Aria A+ Billing Platform offers clients the on-demand billing industry's most flexible tool for accelerating revenue capture, optimizing cash flow, and enabling actionable market intelligence while significantly reducing operating costs throughout each phase of the customer lifecycle. Acknowledged as the SaaS billing leader in terms of experience and execution, Aria manages and maintains more than 1 million accounts and has processed more than 1 billion transactions since it began operations in 2003. With Hummer Winblad, Venrock, and software billing icon Dave Labuda as investors, the company is based in Media, Pa. (metropolitan Philadelphia), with offices in the San Francisco bay area as well. For more information, visit www.ariasystems.com.

Media Contacts

Kevin H. King
Horn Group
+1 410 353 3234
kking@horngroup.com