Aria Systems & Game Center Group Announce New Partnership for Gaming Industry Solutions

Media, PA & San Diego, CA, October 12, 2006 - Aria Systems - the leading provider of on-demand billing for the gaming industry and Game Center Solutions & Investment Group (Game Center Group) - provider of highly specialized consulting/management services for the MMO industry - today announced that they have signed a partnership to jointly deliver outsourced back-office services for gaming.  The partnership capitalizes on the companies’ joint industry experience and technology to address the complex and dynamic billing needs of gaming, while alleviating the headaches of delivering effective customer relationship management.

Aria Billing & Customer Management is the only complete solution for billing and customer management that truly supports online gaming.  Unlike traditional billing software that constrains the business model and ignores the customer relationship, Aria features a flexible on-demand delivery model, configurable business process rules, and significant cost advantages. And our solution is architected for ease of implementation and quicker time-to-market.  Implementations are complete in days to weeks vs. months to years for traditional back office software.

Game Center Group focuses on providing clients with detailed CRM consulting and expert advice from industry veterans for Customer Support, Quality Assurance and Online Community Management. GCG offers their services to businesses that are at all stages of pre and post launch of an MMO.

The newly announced partnership means that gaming companies can now rely on a team of MMO veterans’ to deliver a complete turnkey solution for “live team” and back-office functions. The tight integration between Game Center Group and Aria means that studios and publishers can now grow their businesses using a tried and tested CRM model that is economical and highly scalable. Clients can also expect to see an increase in the efficient use of system tools used by CSR’s and managers, improved customer satisfaction regarding accessibility and compatibility - regardless of communication methods, and expanded availability of internal resources - particularly valuable programming assets.

“This new partnership with Aria is a perfect fit for our strategic direction,” commented D. Scott Mattson, Senior Game Consultant at the Game Center Group. “The landscape in the MMO world is changing so rapidly that internal platform teams are finding themselves behind the curve and unable to keep up with the myriad of billing programs. Because our team has been “in the trenches” at some of the big game publishers, we feel that we bring a level of expertise that is unmatched in the industry.”

Ed Sullivan, CEO / Founder of Aria, said, “Game Center Group recognizes that Aria Billing & Customer Management is simply the best billing solution for the gaming market.  Our scalability, configuration options, and on-demand model are the perfect complement to their gaming support services. We are also excited about the additional insight that working with the Game Center Group will contribute to ongoing development of gaming-focused functionality for Aria.”

About Aria Systems

Aria Systems is the leading provider of subscription billing solutions and offers the only "monetization platform" encompassing the full spectrum of Billing and Customer Lifecycle Management services. The Aria A+ Billing Platform offers clients the on-demand billing industry's most flexible tool for accelerating revenue capture, optimizing cash flow, and enabling actionable market intelligence while significantly reducing operating costs throughout each phase of the customer lifecycle. Acknowledged as the SaaS billing leader in terms of experience and execution, Aria manages and maintains more than 1 million accounts and has processed more than 1 billion transactions since it began operations in 2003. With Hummer Winblad, Venrock, and software billing icon Dave Labuda as investors, the company is based in Media, Pa. (metropolitan Philadelphia), with offices in the San Francisco bay area as well. For more information, visit www.ariasystems.com.

About Game Center Group

Game Center Solutions & Investment Group (Game Center Group), located in San Diego, CA offers highly specialized consulting services for the MMO industry, including investment advice and outsource placement. We work with trusted partners around the globe in places like Korea, Japan, China, India, France, Germany and the United Kingdom. Our industry vets bring best in class service and process with past successes on the industries biggest titles like Ultima Online™, EverQuest™, EverQuest II™ and Star Wars Galaxies™.

Media Contacts

Kevin H. King
Horn Group
+1 410 353 3234
kking@horngroup.com