Recent news from industry leaders, including Adobe and YouTube, might give you the impression that recurring revenue is a recent conceptual innovation. The truth is that this tried and true business strategy is experiencing a renaissance due to new capabilities in cloud billing technology and advantages for both companies and customers. Check out the long history of subscription services:
Just learning about subscription billing? Download the new Subscription Billing for Dummies book and learn more. Are you concerned about buying the right subscription commerce solution for your company? Consider downloading the Six Key Buying Considerations e-Paper and make an educated decision on the future of your recurring revenue offering.
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